The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Print & Outdoor

Made of Brazilian Summer

Agency AlmapBBDO / São Paulo

Client Alpargatas


Craft / Art Direction - Single or Campaign

Annual ID


2018 Awards

Total Points: 15

Silver Pencil



AlmapBBDO / Sao Paulo

Production Company

Gelmi / São Paulo
Motor Niveo / São Paulo
Black Madre / São Paulo
Adelmo Art / São Paulo
Estúdio Alê Catan / São Paulo

Chief Creative Officer

Luiz Sanches

Executive Creative Director

Bruno Prosperi

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