The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Print & Outdoor

Lives way more interesting than yours.

Agency DDB Group Germany / Berlin

Client Volkswagen AG


Craft / Writing - Single or Campaign

Annual ID


2018 Awards

Total Points: 10

Bronze Pencil



DDB Group Germany / Berlin

Chief Creative Officer

Dennis May

Creative Director

Ricardo Wolff

Executive Creative Director

Myles Lord
Gabriel Mattar


Zé Anderson

Product Manager

Susanne Pluemecke

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