The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Print & Outdoor


Agency Amber China / Shanghai

Client ASD Ammeloo Chef's Edition Knife series


Craft / Illustration - Single or Campaign

Annual ID


2018 Awards

Total Points: 15

Silver Pencil



Amber China / Shanghai

Art Director

Cs Chong
Cone Gong

Chief Creative Officer

Tan Chee Keong -
Amber Liu

Creative Director

Ben Guo
Kidd Zhang
Willow Yang


Vince Low Sun Wing

Agency Producer

Ella Cao
Joy Wang


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