The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Print & Outdoor

The Voice of Art

Agency Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + Inpress Brodeur Partners / São Paulo

Client IBM


Innovation in Print & Outdoor / Ambient Media

Annual ID


2018 Awards

Total Points: 2




Ogilvy Brasil / Sao Paulo

PR / Marketing

Inpress Brodeur Partners / São Paulo

Production Company

Bando Studio / São Paulo
Banda Sonora / São Paulo

Art Director

Frederico Gasparian


Leandro Neves

Chief Creative Officer

Claudio Lima

Creative Director

Guiga Giacomo
Márcio Fritzen


Lucas Coelho

Executive Creative Director

Felix del Valle


Vagner Jabour

User Experience Designer

Marcela Coutinho
Fernando Souza

User Interface Designer

Flávia Goulart

Music / Sound

Ruriá Duprat
Eduardo Santos


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