The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Radio

KFC Double Down - Sad Man

Agency Ogilvy / Johannesburg

Client KFC


Broadcast / Any Length - Campaign

Annual ID


2018 Awards

Total Points: 25




Ogilvy Johannesburg / Johannesburg
Ogilvy South Africa / Johannesburg

PR / Marketing

KFC / Johannesburg

Production Company

Produce Sound / Johannesburg

Art Director

Tammy Retter


David Krueger

Agency Producer

Alison Ross

Creative Director

Molefi Thulo

Executive Creative Director

Mariana O'Kelly

Chief Creative Officer

Pete Case

Chief Marketing Officer

Mike Middleton
Jacques Cronje
Samantha Naidoo
Thabisa Mkhwanazi

Information Architect

Lauren McInnes
Tracey Edwards

Music & Sound

Louis Enslin

Creative Team

James Alexander
Dan Retter
Luca Maraschin
Jared Gower
Jayson Dicks
Terry McKenna
Nhlanhla Ngcobo
Buhle Sebona
Robert Hart
Greg Pfuhl
Eliah Chauke


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