The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Radio

Smart Bell

Agency FCB / Warsaw

Client AXA Polska


Innovation in Radio

Annual ID


2018 Awards

Total Points: 10

Bronze Pencil



FCB Warsaw / Warsaw

Chief Creative Officer

Luis Silva Dias

Chief Technology Officer

Szymon PepliƄski

Product Manager

Monika Sosnowska

Agency Producer

Robert Wawszczyk

Product Architect

Adrian Dutkowski
Piotr Kubicki

Creative Team

Mikolaj Stefanski
Kaja Dobrzanska

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