The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Responsive Environments

The mind-reading billboard

Agency Lg2 / Quebec City

Client Quebec City Magic Festival


Use of Technology

Annual ID


2018 Awards

Total Points: 2




lg2 / Quebec

Production Company

Nova Film / Quebec City

Art Director

Camille Gagnon

Creative Director

Luc Du Sault


David Poulin

Product Manager

Tania Pons Kilfoil

Agency Producer

Julie Pichette

Creative Team

Marie-Ève Roussy
- Astral Affichage
- Quatro Design

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