The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Responsive Environments

60th GRAMMYs - Play the City

Agency TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles

Client The Recording Academy


Use of Technology / Augmented Reality (AR)

Annual ID


2018 Awards

Total Points: 10

Bronze Pencil



TBWA\Chiat\Day, Los Angeles / Los Angeles

Production Company

Tool of North America / Los Angeles
Rock Paper Scissors / Los Angeles
Shed / Los Angeles
Lime / Los Angeles

Chief Creative Officer

Renato Fernandez


Ed David


Eddie Alonso

Creative Director

Jason Karley
Ben Priddy

Executive Creative Director

Linda Knight

Agency Producer

Brian O'Rourke
Anh-Thu Le
Erika Buder

Content Strategist

Neil Barrie
Jeremy Schumann
Aeden Keffelew

Digital Artist / Multimedia

Yvan Lucas
Billy Hobson
Miles Essmiller
Paul O'Shea

Music / Sound

Mark Meyuhas
Peter Lapinski

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