The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Social Media

The IKEA Human Catalogue

Agency BBH / Singapore

Client IKEA


Branded Social Post / Campaign

Annual ID


2018 Awards

Total Points: 25

Gold Pencil



BBH / Singapore

Production Company

Freeflow Productions / Singapore

Media Company

Facebook Creative Shop / South East Asia

Art Director

Jon Loke
Kooichi Chee

Chief Creative Officer

Mark D’Arcy


Peggy Goh

Executive Creative Director

Joakim Borgstrom

Product Manager

Kim Teo


Lee Adamson

Social Media Manager

Nurul Maideen

Agency Producer

Jade Cheng
Abbas Zafar
Daphne Ng

Content Strategist

James Sowden
Josie Khng
Heidi Lahtinen

Technical Producer

Sher Texeira
Timothy Huang
Roger Ng
Gloria Goh

Creative Team

Maurice Wee
Yashanti Yap
Soo Yeon Bae
Zac Ong
Emily Rosen
Anastasia Serdukova
Rafael Guida


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