The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Social Media

Nothing Beats a Londoner

Agency Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London

Client Nike


Branded Social Post / Campaign

Annual ID


2018 Awards

Total Points: 15

Silver Pencil



Wieden+Kennedy / London

Production Company

Riff Raff / London
Final Cut / London
Time Based Arts / London
750mph / London
Mr Pape / London

Creative Director

Mark Shanley
Paddy Treacy

Creative Technologist

Simone Grattarola


Joe Guest

Executive Creative Director

Tony Davidson
Iain Tait

Sound Designer

Sam Ashwell

Agency Producer

James Guy
Michelle Brough
Rose Fairley
Jasper Ford
Tom Dean

Digital Artist / Multimedia

Francois Roisin
Sheldon Gardner
James Allen

Music / Sound

John Connon

Creative Team

Tom Corcoran
Tom Bender
Joe Bruce

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