The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Social Media

G Active - Water Made Active

Agency TBWA\Chiat\Day / Los Angeles

Client Gatorade


Craft / Use of Visuals

Annual ID


2018 Awards

Total Points: 25

Gold Pencil



TBWA\Chiat\Day, Los Angeles / Los Angeles

Production Company

Unit9 Films / Los Angeles
Mark Roberts MOCO / Los Angeles
Machine Shop / London
Union Editorial / Editorial
MPC / London
MPC / Los Angeles
Original Composer - Chris Banks / Los Angeles
Sound Design - Pedro Bromfman / Los Angeles
Lime / Los Angeles


Will Bentley

Chief Creative Officer

Renato Fernandez


Chris Banks

Creative Director

Douglas Menezes


Cole Paviour

Sound Designer

Pedro Bromfman

Agency Producer

Brian O'Rourke
Guia Iacomin
Kathleen Ackel

Content Strategist

Scott MacMaster
Martin Ramos

Digital Artist / Multimedia

Paul Mann
Patrick Thursby
Sean Harland
Steve Loible
Charles Stanton
Will Gallia
Mark Gethin
Giles Hicks
Andrew Roberts
Edward Taylor
S. Sundaramoorthy
Venuprasath Na
Vinoth Kumar
Mark Gethin

Lighting Design

Onkar Narang

Music / Sound

Mark Mayuhas
Peter Lapinski

Technical Producer

James Medcraft
Ian Menzies
Nigel Permane
Thomas Cole
Dan Lorenzini
Rebecca Boorsma
Elyse Robinson

Creative Team

Bruno Acanfora
Ariel Abramovici

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