The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Social Media

More Than A Game

Agency adam&eveDDB / London

Client FIFA


Innovation in Social Media

Annual ID


2018 Awards

Total Points: 2




adam&eveDDB / London
Trim / London

Production Company

Factory / London
Smuggler / London
The Mill / London

Media Company

Starcom / London

Chief Creative Officer

Richard Brim

Creative Director

Tim Vance
Paul Knott

Agency Producer

Sian Parker
Christopher Battye

Creative Team

Jonas Roth
Rasmus Smith-Bech

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