The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Social Media

41 Steps

Agency TBWA\Chiat\Day / Los Angeles

Client Gatorade


Innovation in Social Media

Annual ID


2018 Awards

Total Points: 2




TBWA\Chiat\Day, Los Angeles / Los Angeles

Production Company

Bewilder / Capetown
ILOVEDUST / Portsmouth

Chief Creative Officer

Renato Fernandez

Creative Director

Mark Peters
Doug Menezes

Agency Producer

Dena Moore

Content Strategist

Scott MacMaster
Martin Ramos
Abigail Weintraub

Creative Team

Ben Tolbert
Paulo Cruz
Chris Juhas

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