The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Social Media

Lucky Stars

Agency Sid Lee / Montreal

Client Lotto 6/49


Innovation in Social Media

Annual ID


2018 Awards

Total Points: 2




Sid Lee / Montreal

Internal / In-House Agency

Loto-Québec / Montreal


Benjamin Rochette

Creative Director

Alex Bernier

Creative Team

Marie-Claudel Lalonde — Advertiser
Zoé Doucet
Janie Thériault — Advertiser
Marianne  Brault — Advertiser
Christopher Jones
Alexandre Pellerin
Quentin Fauchon
France Wong — Group Account Director
Noémie Martin — Account Executive
Jenny Pham — Account Coordinator

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