The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - UX / UI

AAMI SmartPlates

Agency Ogilvy Australia / Melbourne

Client AAMI


Mobile / Utility

Annual ID


2018 Awards

Total Points: 2




Ogilvy Australia / Melbourne


Alex Little

Chief Digital Officer

Jason Davey
Alistair Bruyns

Chief Technology Officer

Tim Chapman

Creative Technologist

Josh Bondy
Alex McNeilly
Gina Hughes

Executive Creative Director

David Ponce de Leon

Creative Team

David Fox
Gavin McMillan
Michael McEwan
Belinda Danks-Woodley
Sarah Bailey
Belinda Bassingthwaite
Jessica McColl

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