The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Public Relations

58 Soul Riders

Agency MRM//McCann / Madrid + Garaje Films / Madrid

Client Ministerio del Interior (Ministry of Interior)


Events & Experiential

Annual ID


2018 Awards

Total Points: 15

Silver Pencil



MRM//McCann / Madrid

Production Company

Garaje Films / Madrid

Art Director

Rafael Merino

Chief Creative Officer

Miguel Bemfica


Miguel Bueno

Executive Creative Director

Jesús Revuelta

Creative Team

Yerai Gomez
Marcos Martínez
Daniel Requena
Sergio Villarubia
Pablo Camarero
David Hidalgo
Ruben Sanchez
Carlos Malave


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