The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Public Relations

AAMI SmartPlates

Agency Ogilvy Australia / Melbourne + Ogilvy PR Australia / Melbourne

Client AAMI

Category

Brand Voice

Annual ID

OS_PR18060M

2018 Awards

Total Points: 2

Merit

Credits

Agency

Ogilvy Australia / Melbourne
Ogilvy PR Australia / Melbourne

Writer

Alex Little

Director

Kate Aurel-Smith

Executive Creative Director

David Ponce de Leon

Chief Digital Officer

Jason Davey
Alistair Bruyns

Chief Technology Officer

Tim Chapman

Creative Technologist

Josh Bondy
Alex McNeilly
Gina Hughes

Creative Team

David Fox
Gavin McMillan
Michael McEwan
Belinda Danks-Woodley
Sarah Bailey
Belinda Bassingthwaite
Jessica McColl
Bronte Tarn-Weir
Sonia Heng
April Gore

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