The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Public Relations

#Blood Normal

Agency AMV BBDO / London + Somesuch & Co / London + Ketchum / London

Client Essity Libresse Bodyform


Brand Voice

Annual ID


2018 Awards

Total Points: 10

Bronze Pencil



AMV BBDO / London

PR / Marketing

Ketchum / London

Production Company

Somesuch & Co / London
Trim / London
750mph / London
The Mill / London
Framestore / London

Art Director

Nadja Lossgott

Chief Creative Officer

Paul Brazier


Monika Lenczewska

Creative Director

Toby Allen
Jim Hilson


Daniel Wolfe


Tom Lindsay

Executive Creative Director

Alex Grieve
Adrian Rossi

Sound Designer

Sam Ashwell

Agency Producer

Edwina Dennison


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