The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Public Relations


Agency We Are Unlimited / Chicago + DDB / New York

Client McDonald's Corporation


Integrated Campaign

Annual ID


2018 Awards

Total Points: 2




We Are Unlimited / Chicago
DDB / New York

Production Company

Cartel / Los Angeles
Cutters / Chicago
Furlined / Los Angeles
Lime / Los Angeles
The Mill / Chicago
The Studio / Chicago

Chief Creative Officer

Ari Weiss


Andy McGraw

Executive Creative Director

John Hansa
Nate Able
Reuben Hower

Sound Designer

Nick Papaleo
Rohan Young

Agency Producer

Jon Ellis

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