Title

J02: Duracell's "Trust Is Power" Campaign Directed by Steve Ayson

Agency

Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC

Client

Duracell

Annual ID

OS_MI18078M

Category

2018 Moving Image Craft: Craft - Direction / Campaign

2018 Awards

Total Points: 2

Merit
Points: 2

Credits

Executive Creative Director

Karl Lieberman

Designer

Tom Poole (Colorist)

Director

Steve Ayson

Producer

Alison Hill (EP)
David Zander (President/Founder)
Emma Wilcockson (EP)
Laurie Boccaccio (Line Producer)
Gina Pagano (EP)

Production Company

MJZ / Los Angeles
Mack Cut / NYC
Co3 / Nyc

Cinematographer

Evan Prosofsky

Content Strategist

Sean Staley (Strategy Director)
Cristina Pansolini (Brand Strategist)

Editor

Kenneth Munoz
Nick Divers
Gavin Cutler

PR / Marketing

Duracell / USA

Creative Team

Nick Setounski (Head of Integrated Productions)
Dan Hill (Director of Brand Strategy)
Mike Welch (Account Team)
Meghan Mullen (Account Team)
Jamie Robinson (Account Team)
Liz Lightbody (Social Strategist)

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