The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Moving Image Craft

Trust Is Power

Agency Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC

Client Duracell


Craft - Direction / Campaign

Annual ID


2018 Awards

Total Points: 2




Wieden+Kennedy / New York

PR / Marketing

Duracell / USA

Production Company

MJZ / Los Angeles
Mack Cut / NYC
Co3 / Nyc


Evan Prosofsky


Steve Ayson

Executive Creative Director

Karl Lieberman

Content Strategist

Sean Staley (Strategy Director)
Cristina Pansolini (Brand Strategist)

Creative Team

Nick Setounski (Head of Integrated Productions)
Dan Hill (Director of Brand Strategy)
Mike Welch (Account Team)
Meghan Mullen (Account Team)
Jamie Robinson (Account Team)
Liz Lightbody (Social Strategist)


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