The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Moving Image Craft

Good Odds

Agency Final Cut / Los Angeles + Somesuch / London + Saatchi & Saatchi / Los Angeles + DENTSU INC. / Tokyo

Client Toyota

Category

Craft - Editing / Single

Annual ID

OS_MI18096M

2018 Awards

Total Points: 2

Merit

Credits

Agency

Saatchi & Saatchi / Los Angeles
Dentsu Inc. / Tokyo

Production Company

Final Cut / Los Angeles
Somesuch / London
Anonymous Content / Los Angeles
MPC / Los Angeles

Art Director

John Kritch

Writer

Nick Cade

Agency Producer

Lalita Koehler
Annie Uzdavinis
Rodrigo Vargas
Stephanie Dziczek

Cinematographer

Adam Arkapaw

Director

Aoife McArdle

Editor

Crispin Struthers

Producer

Suzy Ramirez
Sarita d'Avignon
Nicky Barnes
Sally Campbell
Eric Stern

Creative Director

Mark Carolan

Executive Creative Director

Fabio Costa

Chief Creative Officer

Jason Schragger
Keiichi Higuchi

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