The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Moving Image Craft

Fighting Fire with Fire

Agency BBDO / New York + Here Be Dragons / Los Angeles

Client GE


Craft - Sound Design / Single

Annual ID


2018 Awards

Total Points: 2




BBDO / New York

Production Company

Here Be Dragons / Los Angeles

Art Director

Rachel Moore

Chief Creative Officer

David Lubars
Greg Hahn

Creative Director

Gary du Toit
Lance Vining


Hal Kirkland


Matt Gelb

Executive Creative Director

Michael Aimette

Agency Producer

David Rolfe
George Sholley
Jack Patrick
Rani Vaz

Digital Artist / Multimedia

Tim Masick

Music / Sound

Andrew Tracy


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