The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2018 One Show - Moving Image Craft

Original is Never Finished

Agency Human / Santa Monica + Johannes Leonardo / New York + adidas Originals / Portland

Client adidas Originals


Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

Annual ID


2018 Awards

Total Points: 25



Art Director

Hunter Hampton

Chief Creative Officer

Jan Jacobs
Leo Premutico


Terence Neale


Doug Moffitt - (Online Content)
Rozanne Rocha-Gray
Rozanne Rocha-Gray
Megan Sweet
Clare Movshon
Guin Frehling
Patrick Sullivan

Production Company

Human / Santa Monica
RSA Films / Los Angeles
EGG Films / Cape Town
Exile / Santa Monica
Blacksmith / New York
Company 3 / Santa Monica
Q Department / New York City
Sonic Union / New York


Alexis Zabe - Director of Photography


James Leibow - Composer / Arranger


Shane Reid - (Lead)
Jay McConville
Travis Moore
Sean Dunn
Misha Spivack

Music & Sound

Morgan Visconti - Creative Lead / Music Director
James Dean Wells - Executive Producer

PR / Marketing

adidas Originals / Portland

Sound Designer

Michael Jurasits - Creative Lead / Sound Design

Creative Team

Arthur Hoeld - General Manager
Alegra O'Hare - Global VP of Brand Communications
Jenny Pham - Global Director of Communications & Brand Marketing
Edi Borrelli - Senior Manager Communications
John van Tuyll - Senior Director, Global Brand Marketing Operations & Creative Shoot Production
Justin Townsend - Shoot and Production Manager
Jeph Burton - Copywriter
Dana May - Head of Integrated Production
Maria Perez - Executive Producer
Tina Diep - Senior Producer (Film)
Stine Moisen - Senior Producer (Film)
Alexandra Olivo - Production Coordinator (Film & Online Content)
Sam McCallum - Group Account Director
Dom Dalton - Account Director
Gulru Soylu - Account Supervisor
Mark Aronson - Head of Strategy
Miné Cakmak - Strategist
Ann Marie Turbitt - Senior Business Affairs Manager
Jules Daly - Executive Producer
Paul Kawasaki - Executive Producer
Colin Howard - Executive Producer
Sasha Hirschfeld - Executive Producer
Carol Lynn Weaver - Executive Producer
Melanie Gagliano - Head of Production
Iwan Zwarts - VFX Supervisor / 2D Lead
Daniel Morris - 2D Compositor
Liz Lyons - 2D Compositor
Trace VFX - Rotoscoping
Tom Bussell - 3D Lead Artist
Ylli Orana - 3D Artist
Charlotte Arnold - Executive Producer
Tom Poole - Colorist
Daniel Cross - adidas Global Music Manager
Zack Rice - Executive Producer
Steve Rosen - Sound Engineer
Justine Cortale - Executive Producer
Deon van Zyl - Videographer (Cape Town)
Anton du Preez - Videographer (Los Angeles)


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