The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Social Influencer Marketing

Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.

Agency adam&eveDDB / New York + Helo / New York + Exile / New York

Client Samsung


Influencer Marketing / Single Channel

Annual ID


2018 Awards

Total Points: 10

Bronze Pencil



adam&eveDDB / New York

Production Company

Helo / New York
Exile / New York

Chief Creative Officer

Richard Brim


Brett Jutkeiwicz


Casey Neistat

Executive Creative Director

Daniel Bonder
David Brown

Agency Producer

Sherri Levy


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