The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Social Influencer Marketing

Honda "Yearbooks" - Motivational Tweets

Agency RPA / Santa Monica + Elastic / Santa Monica

Client American Honda Motor Co., Inc.


Influencer Marketing / Single Channel

Annual ID


2018 Awards

Total Points: 2




RPA / Santa Monica

Production Company

Elastic / Santa Monica
A52 / Santa Monica
RPS / Santa Monica
Lime Studios / Santa Monica
Jeremy Turner / Los Angeles


Angus Wall


Angela Pascal

Chief Creative Officer

Joe Baratelli

Creative Team

Jason Sperling
Gary Paticoff
Isadora Chesler
Jessica Shepard
Maria Del Homme
Brett Bender
Adam Blankenship
Cathy O'Gorman
Christina Contreras
Nicole Hansen
A52 VFX Studio
Rps Editorial
Jeremy Turner Music
Lime Studios Mix


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