The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Social Influencer Marketing

More Than A Game

Agency adam&eveDDB / London

Client FIFA


Influencer Marketing / Multi-Channel

Annual ID


2018 Awards

Total Points: 25




adam&eveDDB / London
Trim / London

Media Company

Starcom / London

Production Company

Smuggler / London
Factory / London
The Mill / London

Agency Producer

Christopher Battye
Sian Parker

Creative Director

Tim Vance
Paul Knott

Chief Creative Officer

Richard Brim

Creative Team

Rasmus Smith-Bech
Jonas Roth


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