The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Social Influencer Marketing

Stories from the other side of the world

Agency BBDO Paris / Boulogne Billancourt

Client CARE France


Influencer Marketing / Episodic

Annual ID


2018 Awards

Total Points: 25

Gold Pencil



BBDO Paris / Boulogne Billancourt

Production Company

Gang Life / Paris

Chief Creative Officer

Matthieu Elkaim

Chief Marketing Officer

Valérie Accary

Creative Team

Joseph Rozier
Théophile Robaglia


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