The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Health, Wellness & Pharma

Reverse Poems

Agency SERVICEPLAN GERMANY / Munich

Client International Blue Cross

Category

Print & Outdoor / Print - Campaign

Annual ID

OS_HW18067M

2018 Awards

Total Points: 2

Merit

Credits

Agency

SERVICEPLAN GERMANY / Munich
SERVICEPLAN GROUP / Munich
SERVICEPLAN HEALTH & LIFE / Munich

Design Firm

Eat, Sleep + Design / Berlin

Media Company

MEDIAPLUS GERMANY / Munich

Illustrator

Frank Graefe

Creative Director

Christoph Bohlender

Executive Creative Director

Matthias Harbeck
Till Hohmann
Sandra Loibl

Chief Creative Officer

Alexander Schill

Creative Team

Florian Trebus
Ricarda Jacob

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