The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Health, Wellness & Pharma

SickKids VS - All In

Agency Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto

Client SickKids Foundation


Public Relations

Annual ID


2018 Awards

Total Points: 15

Silver Pencil



Cossette / Toronto

Internal / In-House Agency

Identica / Toronto

Design Firm

├śMEN Design / Toronto

Production Company

Skin and Bones Film Company / Toronto
A52 / Santa Monica
JK Reps / Toronto
PrimeTime Music Rights / Montreal
SNDWRX / Toronto

Media Company

OMD / Toronto

Art Director

Jaimes Zentil


Jesse Monsour

Chief Creative Officer

Carlos Moreno
Peter Ignazi


Chris Mably
Mark Zibert

Creative Director

Craig McIntosh
Jaimes Zentil


Oleg Portnoy


Mark Zibert


├śmen 514


Sandra Pereira

Agency Producer

Dena Thompson
Raquel Mullen
Dawn-Marie Mills

Content Strategist

Jason Chaney

Digital Artist / Multimedia

Trevor Gauthier

Music / Sound

Francois Lachance
Didier Tovel

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