The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Integrated

Football Decoded

Agency McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Client Microsoft / Xbox


Integrated Campaigns / Integrated Branding

Annual ID


2019 Awards

Total Points: 2




McCann London / London

Media Distribution Company

Carat / London

Production Company

Craft/McCann / London
Somesuch / London
Twentyfour Seven / Madrid

Art Director

Jacob Björdal


Jim Nilsson


Joe Richardson

Director of Photography

Todd Martin


Mariona Sauret
Adam Ryzman
Giselle Hall


Paul Gillespie
Claire Colohan
Rebecca Wilford
Karen Crum
Fanni David
Jack Goss
Louise Gagen
Miriam Sasiain
Yasmina Ikimou
Ivo Van Vollenjoven
Bea Cañete
Liam White
Ellis Faint

Sound Designer

Adam Smyth
Giselle Hall

Executive Creative Director

Sanjiv Mistry
Jamie Mietz

Executive Producer

Sergio Lopez
Seth Wilson

Chief Creative Officer

Rob Doubal
Laurence Thomson


Reimer Eisig
Lennard van der Last

Music Supervisor

Chris Graves

Account Team

Robert Stockton
Francois d'Espagnac
Matteo Della Venezia
Tom Oliver
Sailesh Jani
Rob Smith


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