The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Integrated

It's a Thursday Night Tide Ad

Agency Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH

Client Procter & Gamble

Category

Integrated Campaigns / Integrated Branding

Annual ID

OS_IG19019M

2019 Awards

Total Points: 2

Merit

Credits

Agency

Saatchi & Saatchi. / New York
Platinum Rye Entertainment / New York

Client / Brand

Procter & Gamble / Cincinnati, OH

Media Distribution Company

Optimum Sports / New York

PR / Marketing

MKTG / New York
Taylor Strategy / New York

Production Company

Harbor Picture Company / New York
Rattling Stick / Santa Monica
The Mill / New York

Producer

Danielle Hallack

Executive Creative Director

Paul Bichler

Executive Producer

Dani Stoller

Strategist

Nayantara Mukherji
Lauren Turner

Creative Team

Andrea Diquez
Alan Lin

Account Team

Sarah Beaumont
Guillermo Betancourt
Jen Brotman
TJ Daigler
Cheryl Loo
Jennifer McGill

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