The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Integrated

It's a Thursday Night Tide Ad

Agency Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH

Client Procter & Gamble


Integrated Campaign

Annual ID


2019 Awards

Total Points: 2




Saatchi & Saatchi. / New York
Platinum Rye Entertainment / New York

PR / Marketing Agency

MKTG / New York
Taylor Strategy / New York

Client / Brand

Procter & Gamble / Cincinnati, OH

Production Company

Harbor Picture Company / New York
Rattling Stick / Santa Monica
The Mill / New York

Media Distribution Company

Optimum Sports / New York

Executive Creative Director

Paul Bichler

Executive Producer

Dani Stoller


Danielle Hallack

Creative Team

Andrea Diquez
Alan Lin

Account Team

Sarah Beaumont
Guillermo Betancourt
Jen Brotman
TJ Daigler
Cheryl Loo
Jennifer McGill

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