The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Design


Agency HEIMAT / Berlin + Markenfilm Crossing / Berlin

Client HORNBACH Baumarkt AG


Branding / Branded Item

Annual ID


2019 Awards

Total Points: 10

Bronze Pencil



HEIMAT / Berlin

Design Firm

Sigurd Larsen Design & Architecture / Berlin

Production Company

Markenfilm Crossing / Berlin
HEIMAT / Berlin
Play Media / Berlin

Music / Sound Production Company

LOFT Tonstudios / Berlin
Bauhouse / Berlin

Media Distribution Company

Mediaplus / München

Chief Creative Officer

Guido Heffels
Matthias Storath

Chief Marketing Officer

Matthias von Bechtolsheim
Maik Richter


Sigurd Larsen

Director of Photography

Torsten Lippstock
Severin Strauss

Executive Producer

Thomas Bartl
Henning Strüve

Music Supervisor

David Arnold

Product Designer

Leonie Rinkenburger

Account Team

Tim Holtkötter
Kimberly Schwarck
Franziska Lequen


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