The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Promotional / Booklets & Brochures
Annual ID
OS_DE19144M
About the Work
Mohawk Superfine has a rich heritage and reputation for being the finest printing paper amongst veterans of the creative field, however there was a need to appeal to a new generation of young designers. Hence, the 'Superfine Defined' campaign was developed, inviting young creatives in Hong Kong to submit original images and descriptions of what ‘superfine’ meant to them. The collaborative effort was then embodied in this miniature cubic booklet, designed and made with exquisite precision and delicacy to synthesise the idea of 'superfine' while still exhibiting the various textures and thicknesses of the Mohawk Superfine paper collection. The book also highlight's Mohawk Superfine paper's ability for offering a rich canvas for infinite possibilities, epitomising the transformative power of medium and subject.
2019 Awards
Total Points: 2
Merit
Credits
Related Awards
