The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Design

Le Beck's: The legendary beer can

Agency SERVICEPLAN GERMANY / Munich

Client Beck's

Category

Promotional / Collateral Items

Annual ID

OS_DE19039S

2019 Awards

Total Points: 15

Silver Pencil

Credits

Agency

SERVICEPLAN GERMANY / Munich
SERVICEPLAN GROUP / Munich

Client / Brand

Anheuser-Busch InBev / Bremen

Chief Creative Officer

Alexander Schill

Executive Creative Director

Michael Wilk
Wolf Eike Galle

Creative Team

Markus Kremer
Thomas Heyen
Diego Belbussi
Arnaud Hanset
Susanne Koop
Lee Sharrock

Account Team

Lars Holling
Sabrina Schwartz

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