The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Design

The Ugly Truth Sweaters

Agency TBWA\ / Helsinki + Helsingin Sanomat / Helsinki

Client Helsingin Sanomat


Promotional / Collateral Items

Annual ID


2019 Awards

Total Points: 2




TBWA\Helsinki / Helsinki

Client / Brand

Helsingin Sanomat / Helsinki

Production Company

Gravity Nordic / Helsinki
Tuoriniemi Dream / Lieto

Chief Creative Officer

Jyrki Poutanen

Chief Marketing Officer

Veera Siivonen

Creative Team

Niina Käkelä
Anu Ubaud
Aki Toivonen
Lauri Gran
Tuomas Perälä
Matti Virtanen
Sami Kelahaara
Ville Rutanen

Account Team

Noora Murremäki
Rosa Kojonkoski

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