The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Design

Toxic Toby

Agency McCann / London + Craft/McCann / London

Client BreezoMeter / British Lung Foundation / World Health Organization


Data Visualization / Static or Dynamic

Annual ID


2019 Awards

Total Points: 2




McCann London / London
MRM/McCann / London

Production Company

Craft/McCann / London


Adam Beasley
Frank Harris


Duncan Groves
Nicholas Mugridge
Paul Gillespie

Sound Designer

Giselle Hall

Executive Creative Director

Sanjiv Mistry
Jamie Mietz

Executive Producer

Sergio Lopez
Zara Balfour
David Smith

Chief Creative Officer

Rob Doubal
Laurence Thomson

Creative Technologist

Alex Hegarty

Music Supervisor

Chris Groves

Social Media Manager

Tara Henderson


Nick Kavanagh

Creative Team

James Crosby
William Cottam

Account Team

Elizabeth Bernstein
Rohin Lalli
Katya Escala


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