The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Design

The Shortcut Billboards

Agency SERVICEPLAN GERMANY / Munich

Client MINI

Category

Experiential / Environmental / Out of Home - Series

Annual ID

OS_DE19177M

2019 Awards

Total Points: 2

Merit

Credits

Agency

SERVICEPLAN GERMANY / Munich
SERVICEPLAN GROUP / Munich

Production Company

Neverest / Munich
It's us / Berlin

Director

Stephan Telaar

Producer

Jochen Hirt
Norbert Henning
Karina Kirschner
Omid Mirnour
Johanna Katz

Creative Director

Luitgard Hagl

Executive Creative Director

Matthias Harbeck

Executive Producer

Hakan Cirak

Chief Creative Officer

Alexander Schill

Creative Team

Hans-Peter Sporer
Ben Foehr

Account Team

Christina Antes
Konstanze Kliesch
Valentyna Fomina
Ewald Pusch

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