The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Design

PRIDE JERSEY

Agency TBWA\HAKUHODO Inc. / Tokyo

Client AIG

Category

Innovation in Design

Annual ID

OS_DE19073G

2019 Awards

Total Points: 25

Gold

Credits

Agency

TBWA\HAKUHODO Inc. / TOKYO
TBWA\London / London

Design Firm

SAQULAI,inc / Tokyo
NUSH Incorporated / TOKYO
EDP graphic works Co.,Ltd. / Tokyo

Production Company

AOI Pro. Inc. / Tokyo
CluB_A / Tokyo
Lux Artists Ltd. / London
amana / Tokyo

Director

Hisashi Eto

Director of Photography

Justin Brown

Freelance / Individual

DYSK PHOTOGRAPHY LLC / Tokyo

Photographer

Dysk Photography

Producer

Masahiro Kawaguchi
Wataru Ito

Product Designer

Toshihiko Sakurai

Creative Director

Shuhei Tsuji

Executive Creative Director

Takahiro Hosoda

Executive Producer

Keisuke Mizusako

Chief Creative Officer

Kazoo Sato

Strategist

Masa Okazaki
Keita Kawakatsu
Chigusa Ogasawara
Yoku Ishida

Creative Team

Kei Tominaga
Hideyuki Kobayashi
Shinri Abe
Chika Sai
Shinnosuke Arima

Account Team

Kei Kaneko
Tatsuya Horikoshi
Kasumi Shimada
Keisuke Egami
Mami Konisho

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