The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Design

The Quiet Taxi

Agency Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul

Client Hyundai Motor Group


Innovation in Design

Annual ID


2019 Awards

Total Points: 10




INNOCEAN Worldwide / Seoul

Client / Brand

Hyundai Motor Group / Seoul

Production Company

Walking in mind / Seoul

Post Production Company

Walking on the Blue Production / Seoul
Editor / Seoul
Giant Step / Seoul
HLB CO.LTD / Seoul
Morris / Seoul
Birdhands / Seoul

Music / Sound Production Company

Audio Rap / Seoul


Doyu Yang


Bongun Jung

Director of Photography

Sangho Hong
Ju-young Choi


Jaeho Lee
Donghwan Lee


Bae-Seong Kim
Harim Lee

Sound Designer

JaeSeung You

Executive Creative Director

Jung-a Kim

Executive Producer

Hyojoong Jang

Chief Creative Officer

Jeremy Craigen

Chief Digital Officer

ZuYoung Pae

Chief Marketing Officer

Jong Pil Kim

Creative Technologist

SeonHwa Hwang
Hye-dong Roh
SungWoo Kim

Lighting Designer

Semin O

Creative Team

Jinwon Jake Choi

Account Team

You Lee Choe
Jina Choi
Seohyun Kwon


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