The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Interactive & Online

Tech Drive VR

Agency Critical Mass / Calgary

Client Nissan North America


Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

Annual ID


2019 Awards

Total Points: 2




Critical Mass / Calgary

Production Company

Mill+/The Mill / New York
Facebook Creative Shop / New York

Music / Sound Production Company

Mophonics / New York

Chief Creative Officer

Conor Brady

Executive Creative Director

Steve Savic
Jordon Mowbray

Creative Team

Peter von Sass

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