The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Branded Entertainment

Game of Thrones x Bud Light - Joust

Agency Droga5 / New York + Wieden+Kennedy / New York

Client HBO x Bud Light


Short Form Video / Single

Annual ID


2019 Awards

Total Points: 25

Gold Pencil



Droga5 / New York
Wieden+Kennedy / New York

Production Company

O Positive / New York
Arcade / New York
The Mill / New York
Pixomondo / Los Angeles
Jafbox Sound / New York
Eargasm Inc. / Los Angeles
Walker Music / New York
Sound Lounge / New York
Company 3 / New York

Art Director

Kevin Kaminishi

Chief Marketing Officer

Jonny Bauer

Executive Creative Director

Karl Lieberman

Group Creative Director

Andrew Fergusson

Product Manager

Carolyn Brafman

Creative Team

Adrian Chan
Felix Karlsson
Tobias Lindborg
Jocelyn Howard
Lindsey McElroy
Abigail Press

Account Team

Dan Gonda
Lauren LaValle
Ola Abayomi
Ashley Diddell
Sarah Fox


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