The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Branded Entertainment

The Remarkable Journey of the All-New BMW X5

Agency Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco

Client BMW of North America


Location-Specific Video

Annual ID


2019 Awards

Total Points: 2




Goodby Silverstein & Partners / San Francisco

Client / Brand

BMW of North America / Woodcliff

Production Company

m ss ng p eces / New York

Post-Production Company

Elevel / San Francisco
The Mill / Los Angeles

Digital Artist

Adam Lambert
Adam Scott
Liza Kerlin


David Becker
Steven Castro


Tess Kenner
Andrew Gilson

Sound Designer

Paul Simmans

Creative Director

Roger Baran
Jack Woodworth

Executive Producer

Benton Roman
Luke Dillon
Michael Damiani
Anastasia Von Rahl

Chief Creative Officer

Rich Silverstein

Chief Marketing Officer

Trudy Hardy

Account Team

Wolfgang Gross
Lisa Judge
Kristen Zayas
Matt Mullins
Theo Abel
Alissa Sheely
Clark Gieseke
Jonny Mass
Clint Caluory
Jared Fadel


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