The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Branded Entertainment

Reality Bar

Agency Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York

Client Xfinity


Experiential / Live Events

Annual ID


2019 Awards

Total Points: 2




Goodby Silverstein & Partners / San Francisco

Client / Brand

Comcast / Xfinity / Philadelphia

Production Company

The Bait Shoppe / New York

Post Production Company

Merge Studios / Miami

Media Distribution Company

Performics / Chicago


Kayla Lott

Chief Creative Officer

Margaret Johnson

Creative Director

Jens Waernes
Jon Wolanske


Maria Vaquero

Executive Producer

Tod Puckett

Information Architect

Shawn Meade
Erin Moulson

Social Media Manager

Lauren Dubuque

Account Team

Peter Intermaggio
Todd Arata
Nader Ali-Hassan
Justin Silva
Jennifer Marder
Maris Howard
Lacey Ketchell
Carmen Castelblanco
Chad Bettor
Katie Freedman
Sarah Thomas
Judy Ybarra


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