The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Branded Entertainment

Astronaut Reality Helmet

Agency McCann / New York

Client National Geographic


Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

Annual ID


2019 Awards

Total Points: 10

Bronze Pencil



McCann New York / New York

Production Company

Framestore / New York
Tomorrow Lab / New York

Art Director

Rick Cohen


Peter Sherer

Chief Creative Officer

Sean Bryan
Tom Murphy
Eric Silver

Creative Director

Ryan Quigley
Andrew Hajjar

Executive Creative Director

Chris Mitton
Nir Refuah

Creative Team

Eric Perini
Brett Berman
Aude Cuenod Cuenod

Account Team

Devika Bulchandani
Jeremy Miller
Neena Koyen
Rob Rawley
Jennifer Prieto
Juliana Cresci
Savanah Brihn
Colin Parajon
Ethel Jones


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