The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Branded Entertainment

Universal Love Songs

Agency McCann / New York

Client MGM Resorts International


Innovation in Branded Entertainment

Annual ID


2019 Awards

Total Points: 25

Gold Pencil



McCann New York / New York

Design Firm

Craig & Karl / New York

PR / Marketing Agency

Sunshine Sachs / New York

Production Company

Wool & Tusk / New York
Trollback / New York
Smuggler / New York

Chief Creative Officer

Eric Silver
Sean Bryan
Tom Murphy

Chief Marketing Officer

Devika Bulchandani
Lili Tomovich

Executive Creative Director

Chris Mitton
Nir Refuah

Executive Producer

Nathy Aviram

Social Media Manager

Gemma Craven
Megan Estrada

Account Team

Scot Beck
Tessa Cosenza
Jeremy Miller

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