2019 One Show - Branded Entertainment

Universal Love Songs

Agency McCann / New York

Client MGM Resorts International

Category

Innovation in Branded Entertainment

Annual ID

OS_BE19043G

2019 Awards

Total Points: 25

Gold

Credits

Chief Creative Officer

Eric Silver
Sean Bryan
Tom Murphy

Executive Creative Director

Chris Mitton
Nir Refuah

Designer

George Katz
David Mashburn
Herman Awuku

Producer

Deb Archambault
Patrick Milling Smith
Rob Kaplan
Aaron Mercer

Executive Producer

Nathy Aviram

Production Company

Wool & Tusk / New York
Trollback / New York
Smuggler / New York

Account Team

Scot Beck
Tessa Cosenza
Jeremy Miller

Chief Marketing Officer

Devika Bulchandani
Lili Tomovich

Design Firm

Craig & Karl / New York

Freelance / Individual

Your Majesty / Amsterdam

PR / Marketing

Sunshine Sachs / New York

Social Media Manager

Gemma Craven
Megan Estrada

Strategist

David Broad
Kate Kate Wik

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