The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Branded Entertainment

Football Decoded

Agency McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Client Microsoft / Xbox

Category

Innovation in Branded Entertainment

Annual ID

OS_BE19101M

2019 Awards

Total Points: 2

Merit

Credits

Agency

McCann London / London

Production Company

Craft/McCann / London
Somesuch / London
Twentyfour Seven / Madrid

Media Distribution Company

Carat / London

Art Director

Jacob Björdal

Writer

Jim Nilsson

Chief Creative Officer

Rob Doubal
Laurence Thomson

Designer

Joe Richardson

Director of Photography

Todd Martin

Executive Creative Director

Sanjiv Mistry
Jamie Mietz

Executive Producer

Sergio Lopez
Seth Wilson

Music Supervisor

Chris Graves

Sound Designer

Adam Smyth
Giselle Hall

Account Team

Robert Stockton
Francois d'Espagnac
Matteo Della Venezia
Tom Oliver
Sailesh Jani
Rob Smith

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