The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Direct Marketing

Broadway the Rainbow

Agency DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Client Mars Wrigley Confectionery


Experiential / Live Events

Annual ID


2019 Awards

Total Points: 25

Gold Pencil



DDB Chicago / Chicago
Tesley + Company / New York City
The Marketing Arm / New York City

Client / Brand

Mars Wrigley Confectionery / Hackettstown

Production Company

Mott/Fischer Productions / New York City
Smuggler / New York City

Chief Creative Officer

Ari Weiss
John Maxham

Creative Director

Nathaniel Lawlor

Executive Creative Director

Colin Selikow

Music Supervisor

Alec Stern
Drew Gasparini

Creative Team

Will Eno
Yvette Doud
Josh Lenze
Scott Terry
Raja Feather Kelly
Amy Rubin
Asta Bennie Hostetter
Amith Chandrashaker
Mikaal Sulaiman
Ray Wetmore
Madeline Smith
Justin Scriber
Sarah G. Harris
Peter Dean
Garrett Allen

Account Team

Jane Steinhoff
Erin Vick
Karly Fischer
Kate Mott Marrow
Brad Sheehan
Paul Williams


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