The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Direct Marketing

My life as a NPC

Agency DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Client Ubisoft


Digital & Online / Social Media & Viral Marketing - Campaign

Annual ID


2019 Awards

Total Points: 2




DDB Paris / Paris

Production Company

Make me pulse / Paris

Music & Sound Production Company

Studio Press Play On Tape / Paris
The / Paris

Art Director

Julien Beuvry


Nicolas Rajabaly
Frédéric Boyer
Antoine Ughetto
Julien Rault
Francois Cavalin

Sound Designer

Loic Bénart
Martin Sumeire

Creative Director

Alexis Benbehe
Pierre Mathonat

Executive Creative Director

Alexander Kalchev

Creative Team

Alban 404 -

Account Team

Marie-Elise Archambaud
Olivier Guillerot


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