The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Direct Marketing

Save our Species

Agency BETC / Paris

Client Lacoste


Non-traditional & Guerrilla Marketing

Annual ID


2019 Awards

Total Points: 10

Bronze Pencil



BETC / Paris

Production Company

Allso / Paris

Chief Creative Officer

Remi Babinet

Executive Creative Director

Antoine Choque


Franck Annese

Related Awards





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